Being the best demands the best.

One of the greatest professional joys I have is to work with people and businesses that embody, and demand, excellence. The Farlow Group is such a case. Every aspect of their business is first-rate. Their homes and reputation have been steadily built on integrity and both are highly prized and respected in our region.

As a builder of an elite class of homes, The Farlow Group knew that their image and marketing must be crafted with equal care and excellence. And for seven years, while at Morvil Advertising + Design Group, I was able to steer this effort.

What happens when you renovate a home builder's brand?

Often, the end result leaves little of the outward appearance in tact. Starting with a new logo and tagline, I was able to build a program which included site signage, vehicle branding, corporate identity, website and print advertising. These pieces worked cohesively to cement The Farlow Group as the premiere producer of custom homes in our region. Such that their image is as envied by their competitors as their homes were desired.

Staying vital to the times.

Client service and quality have always been paramount to The Farlow Group. So as the market changed and their client's needs changed, so did they. Seeing an increased need for renovations among the exclusive island communities in our area - we were able to expand their brand perception to include this segment and help expose The Farlow Group on broader terms.

The Farlow Group is arguably our areas finest home builder - and renovator. And I'm proud of the part I've played in helping to shape their brand.

The Farlow Group

farlowgroup.com


Project(s):

Branding
Corporate Identity
Vehicle Branding
Print Advertising
Website Development
Internet Marketing

Objectives:

To maintain The Farlow Group as a first choice custom home builder and renovation company among clients who demand excellence, style and value.

Of Note:

Many, many subsequent home builders approached us to do their branding - giving The Farlow Group as a model which they hoped to emulate. Many of these folks were unaware that I had done The Farlow Group.

"It would give me great pleasure to share with others our wonderful experience working with you."

- Caron Campbell
The Farlow Group, Inc.