Philosophy
I have performed at many important capacities during my career. The roles have been as varied as Production Manager through Project Manager, Illustrator through Associate Creative Director. My range of experiences allows me to direct multiple facets of fulfillment simultaneously and implement various practices throughout the process with a great deal of understanding and efficiency.
Past and current successes show me to be an effective strategic planner, director and designer through such projects as corporate branding1, new product development2 , national product marketing3, national market research and development4 and online business development5.
1. Wilmington Plastic Surgery, The Farlow Group 2. Hill’s Pet Nutrition (Science Diet), Zinus International - manufacturer of products sold in Wal-Mart and Sam’s Club 3. Sprint FonPromotions 4. Kansas City Life 5. Discovery XPress, GE Reinsurance, Butler Mfg. (Butler Buildings)
I am a designer and manager who pursues originality, purpose, perfection of skill and excellence in outcomes. My priorities, management style and work ethic support these principles. I use my breadth of formal training, expertise and first-hand knowledge to guide more than the creation of effective communications– I strive to create meaningful experiences that are rewarding, important and affect measurable value.
I thrive on the challenges and enjoy the dynamics of creative management and development. My goal is to create the best result by fostering healthy competition, cooperation, education and a high degree of comradeship. Fairness and diplomacy, humility and flexibility, respect and risk (not recklessness) are just some of the factors that inform my creative direction.
As a director, I strive to empower individuals at all levels. I believe that leadership character should be developed and enhanced in all contributors to the process. I create work environments that challenge and inspire – which lead to essential competency. My ability to collaborate and lead not only helps achieve better business results, it does so through the betterment of the individual as well.
I embrace the evolution of my profession and hope to help define it. Change creates opportunity. And as a creative person, I am uniquely suited to leverage new opportunities to produce progressive results.I embrace the evolution of this profession and hope to help define it. Change creates opportunity. And as a creative person, I am uniquely suited to leverage opportunities to produce beautiful results.
On any day I am able to:
- Order, direct and analyze market research
- Conduct usability audits
- Maintain and generate client relationships
- Write new business proposals & conduct pitches
- Write request for quotes (various media channels)
- Develop information architecture for project development
- Direct photo shoots and administrate photo buying
- Conduct press checks and print buying
- Make someone laugh
- Do illustrations using various techniques and styles.
- Order & analyze marketing results (print, web)
- Do product development during various product life cycles
- Develop new brand and product initiatives
- Do website design & development including e-commerce
- Art direct and manage teams of 8 people or more
- Keep cool in a tense situation
- Design and production for trade show environments
- Write copy
- Concept, design and production for print
- Develop multi-channel marketing campaigns.
- Develop signage and wayfinding programs
- Create and manage media advertising
- Share my opinion without being opinionated
- Buy media placements & orchestrate media planning
- Design branding systems across various mediums
- Implement and manage website analytics
- Develop and implement best-practices programs