Philosophy
I have performed roles as varied as Production Manager through Project Manager and Illustrator through Associate Creative Director. These experiences allow me to direct multiple facets of fulfillment simultaneously throughout the process with a great deal of understanding and efficiency.
Past and current successes show me to be an effective strategic planner, director and designer through such projects as corporate branding1, new product development2 , national product marketing3, national market research and development4 and online business development5.
1. Wilmington Plastic Surgery, The Farlow Group 2. Hill’s Pet Nutrition (Science Diet), Zinus International - manufacturer of products sold in Wal-Mart and Sam’s Club 3. Sprint FonPromotions 4. Kansas City Life 5. Discovery XPress, GE Reinsurance, Butler Mfg. (Butler Buildings)
I pursue originality, purpose, perfection of skill and excellence in outcomes. My priorities, management style and work ethic support these principles. I use my breadth of formal training, expertise and first-hand knowledge to guide more than the creation of effective communications— I create meaningful experiences that are rewarding, important and affect measurable results.
I thrive on the challenges and dynamics of creative management and development. I foster healthy competition, cooperation, learning and a high degree of comradeship, fairness and diplomacy, humility and flexibility, respect and calculated risk (not recklessness).
As a director, I believe that leadership characteristics should be developed and enhanced at all levels. I create work environments that challenge and inspire— which promote essential competency and innovation. My appreciation and understanding of business needs uniquely suits me to develop balanced processes and to leverage new opportunities.
On any day I am able to:
- Order, direct and analyze market research
- Conduct usability audits
- Maintain and generate client relationships
- Write new business proposals & conduct pitches
- Write request for quotes (various media channels)
- Develop information architecture for project development
- Direct photo shoots and administrate photo buying
- Conduct press checks and print buying
- Make someone laugh
- Illustrate using various techniques and styles.
- Manage overseas clients, vendors and manufacturers
- Do product development during various product life cycles
- Develop new brand and product initiatives
- Do website design & development including e-commerce
- Direct and manage teams of 8 people or more
- Keep cool in a tense situation
- Design and dictate production for trade show environments
- Write copy
- Concept, design and production for print
- Develop multi-channel marketing campaigns.
- Develop signage and wayfinding programs
- Create and manage media advertising
- Share my opinion without being opinionated
- Design and produce custom Facebook tabs and features
- Design enterprise-wide branding systems
- Implement and manage website and social media analytics
- Develop and implement business best-practices programs